Fio Dossetto, the content expert behind the contentfolks newsletter Lauren Lang, a former college English instructor who said teaching effective communication to B2B SaaS companies is “really not that different” from teaching 18-year-olds. ![]() Annie Clark, a content marketer who cut her teeth in the luxury DTC world before switching to full-time freelance.Julie Neumark, COO of Media & Marketing Minds and an experienced content marketer.So what skills set those pros - who can lead HubSpot-style growth and pandemic pivots - apart from beginners? We talked to the experts to find out. Or, in other words, to expert content marketers helping them adapt. The majority - 60% - of companies that saw great success with their content marketing during 2020 attributed it to website changes and fresh content. It’s trickier than it sounds, though. Especially during a global pandemic, when prospects face unprecedented problems. That’s great content marketing in a nutshell. Another word for content experts free#These free offerings solved problems for prospects, buyers and repeat customers alike. HubSpot, for instance, grew from three customers in 2006 to a $19 billion-dollar company in 2020 - largely by publishing webinars, blog posts, and tools like their Website Grader. Today, an estimated 79% of B2B businesses have a content marketing strategy, and it’s hard to do business without running into a content-led growth success story like HubSpot, Shopify, Ahrefs, or Zapier. ![]() It was true in 1996, and decades later, it still is. “No company is too small to participate.” “Content is king,” as Bill Gates wrote back in 1996.
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